Facebook, Twitter, LinkedIn, Google +, YouTube… social media networks and social sharing sites are what exactly? Do I need to be on them? How do I use them? Riviere Resources has always perceived social networks as modern marketing and customer service tools becoming more and more essential in business. Read more.
The internet gathers information that can provide you with demographics, behavioural patterns, and insight on your target market’s needs. With Website and Social Media Analytics, you can finally strategize and make decisions based on actual data and demand. Let your analytics guide you for optimal efficiency and effectiveness in your business operations. Read more.
Search Engine Optimization are techniques applied to your website in order to get the most organic visibility on the internet. These strategies are implemented through the back end of your website. Read more.
The essential techniques include:
- URL, Meta Page Title and Meta Description optimization with strategic Keywords
- Link Building and Traffic (outgoing, incoming and link sharing)
- Regular updates with unique content
Search Engine Marketing is the process of strategically placing a company’s listing through paid methods like Google AdWords Search and Display Ad campaigns. Read more.
Riviere Resources is thrilled to provide Google Apps Integration. There has never been a more accessible, easy to use, affordable tool for entrepreneurship or small business operation. Roughly 4 million business are running on Google Apps worldwide. Read more.
Public Relations, Press Releases, Publicity… PR is free advertising. Media coverage raises visibility and credibility and is a perfect fit for limited promotion budgets. Let Riviere Resources help you communicate with the media, create professional press releases, and understand how to send effective messages in the public relations world. Read more.
With websites and social media comes the need for content. Content is king of the world wide web and not only contributes to your brand but can aid with web optimization. Read more.